CLOTHING BRAND / CO-FOUNDER
CONNECTENDS
A clothing brand I co-founded. A space for the visual stories, campaign content and graphic work behind CONNECTENDS.
Co-founder · Creative direction · Brand storytelling
THE WORK
Campaign film
Lost in London. Finding CONNECTENDS. Shot across the city, this film follows a day of wandering and discovery, with the brand’s pieces woven into the journey. The colour palette, styling, music and pacing work together to build a world—not just showcase a product. Released before any of the featured pieces were available to buy, the film was designed to build anticipation and a sense of belonging. The invitation was to want to be part of that world. The clothing became a way in.
CONNECTENDS, wherever you are.
A new city. The same world. Shot and edited by me in Barcelona, this cinematic piece takes CONNECTENDS beyond London. Through atmosphere, music and a considered pace, the film continues the brand’s story: it isn’t tied to a place. It goes with you, wherever you are.